Bringing UX to the Driver Seat
~ Adaptive UX ~
In 2013, Blackberry built a Mobile Device Integration platform to create a seamless in-car and out of car user experience.
My Role
UX Team Lead
The Unmet Needs:
Users want to be able to stay connected and use their smart phone in lieu of less flexible in-dash navigation systems. Like the phone, it is easy to configure or personalize. Secondly, they want to access their smartphone in a safe way.
Challenges
Safety while driving
Adaptive UI
Platform
Mirror Link
Understanding Users
Understanding Context & Environment
Day in a Life
How Conditions affect the Driver
Observed real activities of the user before, during, and after driving.
User Journey
Mapping Out the User Interaction with the System
Summary of Findings
Fragmented Experiences
Having multiple devices: iPad, iPod, Smart Phones
User Input via voice is hard to use
Driver Behaviour
• Driving and navigating is a multitasking experience
• Driver glances at navigation display for only a short time through peripheral vision
• Having active conversation (the phone / passenger) requires higher cognitive load, it places a higher reliance on visual guidance.
““...if an in-vehicle task could be completed within 15 seconds by a sample of drivers in a static (e.g., vehicle parked) setting, then the function was suitable to perform while driving.”
~National Highway Traffic Safety Administration (NTHSA), Feb 2012”
Touch as Primary Input Method
1. EJECT button
2. HOME button
3. DISPLAY OPTIONS button
4. Disc slot
5. USB port
This is how the user connects their smartphone device to their vehicles head unit to allow MirrorLink to run (plug-n-play).
6.Front panel release button
7.VOLUME control dial, SOURCE/OFF button
8. Display, touch screen
Rotary Dial as Primary Input Method
Some Vehicle OEMs opt for a physical dial for input as opposed to a touchscreen interface
1. Display (non-touch)
This will display the non-touch interface.
2. SCROLL DIAL, select button
This is how the user interacts and controls the interface in the vehicle.
3. NAVIGATION buttons
There may or may not be the presence of some extra functionality for controlling the interface, such as hard
BACK and HOME buttons.
Tab Order & Default Selection for Rotary Dial
Maps & Navigation Functionalities
User taps MirrorLink app icon and then the modal view is displayed. User taps on the Map image to go to Maps and Navigation section.
